The perfect plan for big businesses.
The perfect plan for big teams businesses.
The perfect plan for small businesses.
We profile and match your customers to podcasts, radio programs and video channels
Your customer is way deeper than simple demographics.
Led by a doctor of psychology, we identify your customers by their specific personality types.
HOW. Our technology scrubs your (and competitor) social channels and websites plus inbound/outbound customer interactions. We calculate most common words and sentiments (both positive and negative) used by your customers when considering your (or a competitor's) product or service.
WHY. Knowing your consumer profiles empowers us to create ad copy that reflects their words and sentiments and answers the questions that care about. This data also predicts the media they consume throughout the day including the podcasts, radio programs, video platforms and TV shows they frequent.
Our behavioral science can increase your ROI by 25+%.
There are 500,000+ podcasts; which ones do your customers listen to? We’ll tell you. Once we profile your consumers, our platform overlays it to our massive database of podcast profiles.
We have a massive database of meaningful national radio programs, local market radio stations, and on-air talent. Once we analyze your digital marketing footprint we’ll match your footprint to our audio database for a clear roadmap for success.
Satellite is a great platform for transitioning from digital to audio. The challenge is satellite radio isn’t as transparent in audience metrics. So while the upside to satellite is immense — it's critical to match your customer to the right programs and navigate away from underperforming shows. This is where we come in.
Public broadcasting (NPR) is perhaps one of the most underutilized and misunderstood broadcast verticals in the industry. We have deep relationships with both local and national NPR partners. This affords us the latitude we need to help our clients succeed on this highly listened-to platform.
Pandora, Spotify, iHeart, Amazon… the list goes on and on in the growing universe of streaming, on-demand, customizable audio. The beauty of this audio channel is that you can micro target your demo and serve up visual impressions along with your audio ad. And yes… we’ve profiled these channels as well.
our Latest musings. We’re always thinking.