We decode how your customers think, decide, and act
Then create and place your ads in the media they are already consuming
Founded by a Doctor of Psychology and former hostage negotiator, ADcology applies behavioral persuasion science to advertising that moves people to act.
"ADcology AI creates personality profiles of your customers. Then they match those profiles to look alike audiences across all media channels. Really smart."
We decode how your customers think, decide, and act
Then create and place your ads in the media they are already consuming
Founded by a Doctor of Psychology and former hostage negotiator, ADcology applies behavioral persuasion science to advertising that moves people to act.
"ADcology AI creates personality profiles of your customers. Then they match those profiles to look alike audiences across all media channels. Really smart."
No guessing. No wasted spend.
Just your message in front of people already primed to listen
Our proprietary behavioral matching technology analyzes customer patterns and connects them to lookalike audiences across thousands of TV shows (streaming and cable), podcasts, YouTube channels, and radio programs.
Trusted by Casper, SimpliSafe, DraftKings, and 200+ brands who’ve outgrown guesswork.
A note from Dr. Greg Cynaumon
If you’re exploring ADcology, there’s a good chance something isn’t aligning.
Perhaps your product is strong, your team is capable, and your media spend is significant — yet performance feels unpredictable or capped.
In my experience, marketing rarely struggles because of budget or effort. It struggles because the primary consumer hasn’t been defined behaviorally. Demographics and psychographics are helpful — but they don’t tell you how someone perceives, reasons, processes attraction, or reacts to resistance.
Before committing to a conversation, I invite you to do something simpler.
Send us the ad you believe is performing best.
We’ll evaluate it through a behavioral framework — examining audience definition, resistance triggers, alignment gaps, and media congruence. You’ll receive insight. Not a sales pitch.
If there’s meaningful misalignment, you’ll see it clearly. If there isn’t, you’ll know that too.
Everything pivots off of behavioral psychology.
— Dr. Greg
The results speak for themselves
“They understood our humor and leveraged it to blaze a new vertical. Their ability to navigate multimedia channels and influencers is nothing short of genius.”
Michael Dubin, Founder
“It’s remarkable what this team has done. From our launch, they understood our security products in ways no other agency came close and developed multimedia campaigns that helped us dominate the DIY home security industry.”
Chad Laurans, Founder
“ADcology is more than an agency; they are an extension of our team. They turn product, creative, and production insights into TV and multimedia buying strategies that exceeded beyond our wildest expectations.”
Peter Gillooly, CEO
Where behavioral science becomes advertising
Explore what makes ADcology unique
Not ready for a call?
Not ready
for a call?
Most brands don't need another meeting. They need clarity.
Send us the ad you believe is performing best. We’ll evaluate it through a behavioral lens — identifying how clearly your audience is defined, where resistance may be triggered, and whether your creative and media strategy are truly aligned.
No pitch. No obligation. Just insight.
No pitch. No obligation.
Just insight.