We decode how your customers think, decide, and act
Then create and place your ads in the media they are already consuming
Founded by a Doctor of Psychology and former hostage negotiator, ADcology applies behavioral persuasion science to advertising that moves people to act.
"ADcology AI creates personality profiles of your customers. Then they match those profiles to look alike audiences across all media channels. Really smart."
We decode how your customers think, decide, and act
Then create and place your ads in the media they are already consuming
Founded by a Doctor of Psychology and former hostage negotiator, ADcology applies behavioral persuasion science to advertising that moves people to act.
"ADcology AI creates personality profiles of your customers. Then they match those profiles to look alike audiences across all media channels. Really smart."
No guessing. No wasted spend.
Just your message in front of people already primed to listen
Our proprietary behavioral matching technology analyzes customer patterns and connects them to lookalike audiences across thousands of TV shows (streaming and cable), podcasts and YouTube channels, and radio and satellite programs.
This is only part of the picture. Explore all of our areas of expertise, including programmatic media and creative production.
Trusted by Casper, SimpliSafe, DraftKings, and 200+ brands who’ve outgrown guesswork.
The question is not whether these channels work
It is whether your current plan is getting enough from them
ADcology is a behavioral science advertising agency that plans, negotiates, launches and optimizes campaigns across podcasts, AM/FM radio, SiriusXM and streaming audio, and broadcast, cable and connected TV.
We help marketing leaders determine what to preserve, what to renegotiate, what to stop and where the next incremental media dollar has the best chance to create profitable growth.
A note from Dr. Greg Cynaumon
If you’re exploring ADcology, there’s a good chance something isn’t aligning.
Perhaps your product is strong, your team is capable, and your media spend is significant, yet performance feels unpredictable or capped.
In my experience, marketing rarely struggles because of budget or effort. It struggles because the primary consumer hasn’t been defined behaviorally. Demographics and psychographics are helpful but they don’t tell you how someone perceives, reasons, processes attraction, or reacts to resistance.
Before committing to a conversation, I invite you to do something simpler.
Send us the ad you believe is performing best.
We’ll evaluate it through a behavioral framework examining audience definition, resistance triggers, alignment gaps, and media congruence. You’ll receive insight. Not a sales pitch.
If there’s meaningful misalignment, you’ll see it clearly. If there isn’t, you’ll know that too.
Everything pivots off of behavioral psychology.
— Dr. Greg
The results speak for themselves
“They understood our humor and leveraged it to blaze a new vertical. Their ability to navigate multimedia channels and influencers is nothing short of genius.”
Michael Dubin, Founder
“It’s remarkable what this team has done. From our launch, they understood our security products in ways no other agency came close and developed multimedia campaigns that helped us dominate the DIY home security industry.”
Chad Laurans, Founder
“ADcology is more than an agency; they are an extension of our team. They turn product, creative, and production insights into TV and multimedia buying strategies that exceeded beyond our wildest expectations.”
Peter Gillooly, CEO
Is ADcology the right agency for your brand?
Best suited for brands ready to test, measure and scale beyond a digital-only media plan
Built for ambitious advertisers:
- Consumer brands seeking measurable customer acquisition
- DTC and e-commerce companies expanding beyond digital
- Established advertisers improving podcast, radio or TV performance
- Brands interested in host endorsements and personality partnerships
- Teams that want media, creative and analytics working from one plan
We understand that not every channel or budget is ready to scale. If we do not believe there is enough signal to run a useful test, we will say so.
Where behavioral science becomes advertising
Discover what makes ADcology unique
Questions marketing leaders ask
Clear answers for leaders deciding whether to move meaningful media spend to a new agency
Behavioral science advertising uses psychology to understand how customers think, evaluate information, respond to uncertainty, and make purchasing decisions, then applies that understanding to both the ad's message and where it runs.
Demographics describe who a customer is; behavioral science helps predict how they'll decide. It's different from behavioral health marketing, which promotes addiction treatment and mental health services. Learn more about how we think.
They work when placement is guided by behavioral science. While much of the industry moved to digital-only, ADcology refined broadcast, cable, connected TV, radio, and podcast placement.
ADcology reports 3–5x higher return on ad spend from behaviorally targeted television than from digital-only campaigns, because the message reaches people in environments they already trust, when they are most receptive.
Depending on your sales process and data, measurement can include promo codes, dedicated URLs, call tracking, direct and search traffic lift, geographic response, sales attribution, customer-acquisition cost, contribution margin, and return on advertising spend. See how we work.
Yes. ADcology reviews current commitments and preserves productive placements while introducing changes in phases. The transition plan is built around continuity, contract timing, creative readiness, and measurement, not an arbitrary reset date.
More answers are on our advertising agency FAQs.
Not ready for a call?
Not ready
for a call?
Most brands don't need another meeting. They need clarity.
Send us the ad you believe is performing best. We’ll evaluate it through a behavioral lens — identifying how clearly your audience is defined, where resistance may be triggered, and whether your creative and media strategy are truly aligned.
No pitch. No obligation. Just insight.
No pitch. No obligation.
Just insight.